Social Media: Professional Facebook

If you’re serious about being in the real estate investment business, you need to be serious about marketing.

One good way is to establish your business on Facebook (like we have here at the Armando Montelongo Companies). Here is a way to help, one of the best guides we ever have found for getting started on Facebook and using it as a marketing tool.

Produced by the digital marketing company HubSpot, it includes a step-by-step guide, from introducing you to Facebook to establishing your brand.

Click on the image below to open the document, which is a pdf, in a new window:


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Infographic: Odd Housing Records

Last year was an unusual one for the housing market in a lot of ways, but perhaps the oddest numbers came out of the new-home market (via the Market Watch blog):

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Bus Tour Starts a New Life

A student from the Armando Montelongo VIP Bus Tour in January says it was the “last stop” before he and his sister begin new lives as real estate investors.

Hear his “thank you” to Armando and his bus team leaders:

See more videos from the January Bus Tour on our YouTube channel:

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Improving Markets Index Grows to 98 Metro Areas

A list that tracks improving housing markets grew to 98 metro areas this month, adding some of the nation’s largest and hardest-hit areas.

The National Association of Home Builders/First American Improving Markets Index uses growth in housing permits, employment and home values in calculating its list. Cities must have experienced increases in each category for six consecutive months.

Seven of the nation’s biggest metro areas joined in February: Miami; Boston; Detroit; Kansas City; Portland, Ore.; Memphis; and Salt Lake City. Thirty-six states now have at least one city on the list.

“While many of the markets on the February IMI are far from fully recovered, the index points out where employment, home prices and housing production are no longer retreating and have held above their lowest recession troughs for six months or more,” said David Crowe, chief economist for the association.

“This is a sign that a large cross section of the country is starting to turn the corner as local economic conditions stabilize.”

Here are the metro areas on the list:


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January 2012 Bus Tour

Visual highlights of the inaugural Armando Montelongo VIP Bus Tour of 2012, via a slide show. (Click on the image to see it in Flickr, complete with captions.)

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