A national real estate brokerage recently asked two simple questions:
- Does it matter what day a seller posts a property online?
- And if so, which day is best?
After some study, the short answers from Redfin were…”Yes, it matters” and “Friday.”
Among the major conclusions:
- Homes listed on Friday are toured 19 percent more.
- Homes listed on Friday or Thursday sell for slightly closer to original list price.
- Homes listed on Friday are 12 percent more likely to sell in 90 days.
And why Friday? The Redfin blog’s theory is that since buyers tend to tour houses on weekends, houses newly listed on Fridays are more fresh in their minds. Buyers also are interested in getting a good deal by looking at newly listed houses first.
The company analyzed 1,209,010 listings on the market between Jan. 1, 2010, and Sept. 1, 2011, to come up with the results. The markets surveyed were Washington D.C., Arlington County, Baltimore City, Queens N.Y., Fulton County (Atlanta), Cook County (Chicago), Travis County (Austin), Maricopa County (Phoenix), Clark County (Las Vegas), San Diego County, Los Angeles County, Orange County (Irvine), San Francisco County, San Mateo County, Sacramento County, Multnomah County (Portland) and King County (Seattle).
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